In search engine optimization (SEO) terminology, quality backlinks are backlinks that link back to your site using your targeted keywords or keyword phrase from a web site that focuses on the same industry of content as your own.
Quality backlinks have to meets certain standards and follow some minimum guidelines:
- Site relevant – Getting links from sites that are relevant to yours is the absolute minimum of quality link building. It’s also one of the best ways to avoid getting hit by Google penalties. For example, for this site, getting links from SEO-specific websites would produce the best results.
- Page relevant – The second most important element of a “good quality” backlink is page-level relevancy. In essence, the content surrounding your link should be relevant to the content on your site. For example if a SEO tools based blog linked to my anchor text article about SEO tools.
- Link relevant – The idea is to have relevant 3rd party links linking to relevant links on your site. If you prioritize sites that are highly relevant on the content level and have highly relevant links, then you’re going to see results very quickly.
- Domain authority – Site with higher domain authority are of greater value and produce results quicker. Domain Authority is a score (on a 100-point scale) that predicts how well a website will rank on search engines.
- Contextual – Links within content, also known as contextual links, are the most powerful. Stand alone links can be effective, but are much sketchier and are weak in comparison.
- Quality Content – The actual quality of the content from which your links are being linked from is very important. It should be a well-developed article free of grammar and spelling errors. Most importantly, the article should provide value.
- Outbound Links – When you acquire a relevant contextual link, you should make sure they are surrounded by other relevant outbound links. Relevant outbound links increase the trust of the site linking to you, which will ultimately increase the trust of your link.
- Anchor Links – Google still holds pretty significant weight to keyword-rich anchors as long as they are used sparingly with the content.
- IP Address – The site you’re getting a link from should be on a different IP address than yours. You want as many unique IPs as possible linking to your site.
- Referral Traffic – A legitimate link should drive at least some referral traffic to your site. It is important to prioritize your link prospects.
- Acquisition difficulty – Valuable backlinks are hard to come by. They normally have a strong editorial process in place with nothing but quality information. This is what you should go for.
There are various ways to acquire quality links, from guest blogging, article submission, press releases to directory submissions.
What then after building quality backlinks?
Visit the sites carrying your backlinks and look for opportunities to link back to them by creating internal links on your site. These internal links will increase the authority of the page hosting your link and subsequently send more link equity to your website.
Spend time promoting 3rd party pages with your link jut as much as you spend promoting your own blog post. Social signals increase trust for the linking website and in turn your own links.
Try to encourage some discussion in the comments of your blog articles. User generated content keeps the article “fresh” and will persuade Google to crawl it more frequently.
Second level – Tier 2 Links
Use your tier two links to promote your tier one links so as to increase the authority of your tier one links quickly. Do not spam guest blog otherwise, it will decrease you link trust and might get your links removed from the linking site.