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Does directory submission help?

“Is directory submission good or bad for SEO?” This is a question I get quite often.

Many site owners and even webmasters seem unsure about the merits of directory submission. Perhaps it’s because they’re concerned they might get hit with a penalty, as happened not so long ago when google decided to penalize the abuse of these mediums,  or maybe it’s because they don’t see any real value in it, or it could be just that they don’t know where to start.

Well, the answer to this question goes in either direction, depending on which directories you submit to, how you go about submitting, your intent, and the approach you take.

So what is the correct directory submission approach?

Well, this goes back to the topic of trust a quality. The fact of the matter is this – Google is looking for external signals in an effort to determine, trust, quality and site credibility – because they’re the types of sites they want performing well in the search results. So identifying which directories to submit to is a matter of experience levels.

Consider this for a start, any site that is listed within a number of reputable directories is more than likely going to be a trusted source. Especially when that listing carries –

  • A phone number
  • An email address (or other means of direct contact)
  • An ABN or registered business number
  • A postal address (physical location)
  • Hours of operation
  • Feedback and or customer reviews

It is of course possible to submit to a lot of bogus site, but here an referring to directories that are heavily moderated and submissions go through a strict approval process. For example, sites like Yellow Pages, True Local, Hot Frog, Start Local, White Pages, BBB and so on. These sort of directories play an important role as they send the right signals to Google.

So which Directories should I submit to?

    1. Submit to directories that are heavily moderated
    2. Submit to directories that offer a paid service
    3. Submit to directories that are well known
    4. Submit to “niche” specific directories

What this directories have in common is their strictness in moderation. We have also a large list of directories on our submission tool that are niche oriented and allow you to filter and pick based on domain authority and ranking. I always advice to not pick directory above 5 points if possible and never below 3.

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